Zovala zakunja zimatanthawuza zovala zomwe amavala panthawi ya ntchito zakunja monga kukwera mapiri ndi kukwera miyala. Ikhoza kuteteza thupi ku kuwonongeka kwa chilengedwe, kuteteza kutentha kwa thupi, komanso kupewa kutuluka thukuta kwambiri pakuyenda mofulumira.
Zovala zakunja zimatanthawuza zovala zomwe amavala panthawi ya ntchito zakunja monga kukwera mapiri ndi kukwera miyala. Ikhoza kuteteza thupi ku kuwonongeka kwa chilengedwe, kuteteza kutentha kwa thupi, komanso kupewa kutuluka thukuta kwambiri pakuyenda mofulumira.
Zovala zakunja zimagawidwa makamaka kukhala zovala zamasewera komanso zamasewera nthawi zonse. Zovala zamaseŵera zimatanthawuza zovala zakunja zomwe akatswiri othamanga amavala panja. Nthawi zambiri imakhala ndi zofunikira zogwirira ntchito, imayang'ana msika wapamwamba wokhala ndi omvera ochepa, ndipo imakhala ndi gawo laling'ono la msika. Mosiyana ndi izi, zovala zakunja zamasewera nthawi zonse zimayang'ana msika wotsika komanso okonda masewera omwe amakonda masewera. Chifukwa chake, ili ndi omvera ochulukirapo komanso msika wokulirapo, wowerengera 67.67% ya msika wonse mu 2017.
Nthawi zambiri, zovala za amuna zakunja ndizo msika waukulu wapansi. Mtengo wamtengo wapatali wa zovala za amuna ndi wapamwamba kuposa wa akazi, ndipo zovalazo zimakhala ndi ntchito yabwino. M'zaka zaposachedwapa, msika wapansi wa zovala zakunja za amayi wayamba pang'onopang'ono. Chifukwa cha kufunikira kosiyanasiyana, kufupikitsa kosintha kwazinthu, komanso kutsika kwamitengo. Ndi zochitika zapanja zabanja zikukhala zodziwika bwino, msika wa zovala zakunja wa ana udzakhala ndi kukula mwachangu komanso kufunikira kowonjezereka. Pazaka zisanu zapitazi, msika wa amuna wakula kuchokera pa 12.4804 biliyoni ya madola aku US kufika pa madola mabiliyoni 17.3763 aku US, ndi kukula kwapachaka kwa 6.84%. Komabe, tikukhulupirira kuti msika wa amuna wafika pachimake, pomwe misika ya amayi ndi ana ikadali ndi kuthekera kwakukulu, makamaka ku Europe ndi North America. Ngakhale msika wa zovala za amuna ndiwo uli ndi gawo lalikulu kwambiri pamsika, kuchuluka kwa zovala za amayi ndi ana pachaka kukuyembekezeka kupitilira kwa amuna, kufika 7.29% ndi 7.84% motsatana m'zaka zikubwerazi.
Ndi chitukuko cha zachuma, moyo wabwino, ndi kupita patsogolo kosalekeza kwaukadaulo wa nsalu, zovala zakunja zikutchuka kwambiri. Kuphatikiza apo, zovala zakunja zimakhala ndi zatsopano zambiri, mabizinesi apadziko lonse lapansi, njira zabwino zogawira, kukhwima kwa msika, komanso mpikisano waukulu, zomwe zimapangitsa kuti zovala zakunja zizidziwika padziko lonse lapansi.
Pambuyo pa chitukuko, makampani opanga zovala zakunja tsopano ali pa msinkhu wokhwima ndi mpikisano woopsa, makamaka pamsika waukulu wa ogula zovala zakunja, North America. Makampani opanga zovala zakunja makamaka amachokera ku United States ndi ku Europe, zomwe zimakhala zochepa kwambiri m'makampani. Makampani atatu apamwamba ndi VF Corporation, Columbia Sportswear, ndi Arc'teryx.
Ngakhale China idayamba ntchito yake yamasewera panja mochedwa, ili ndi kuthekera kwakukulu kwachitukuko. Monga dziko lachiwiri lalikulu kwambiri padziko lonse lapansi, dziko la China lakhala likukula mofulumira kwambiri kwa zaka zitatu mpaka makumi anayi zapitazi ndipo lakhala likupanga zovala zakunja. Kumpoto kwa America ndi ku Ulaya kulinso ndi chitukuko chokhazikika chachuma, ndipo mafakitale awo a zovala zakunja ndi okhazikika komanso madera akuluakulu ogula malonda.
Chifukwa chokhala ndi moyo wosiyanasiyana, anthu ochulukirachulukira akugwira ntchito zapanja kuti akhale ndi moyo wathanzi, wafashoni, komanso wachilengedwe, zomwe zapangitsa kuti msika ufunike kwambiri pazinthu zakunja. Ogwiritsa ntchito aku US amawononga $ 645.5 biliyoni pachaka pantchito zakunja, ndipo ngakhale pamavuto azachuma, msika wamasewera aku US ukupitilira kukula pafupifupi 5%.
Panthawi yamavuto azachuma, zinthu zamafashoni zapamwamba zimapereka chitonthozo chamalingaliro komanso kukhutira. Kuphatikizidwa ndi "kukonda kugwiritsa ntchito" kamangidwe ka zovala zakunja, makampani amasewera akunja apita patsogolo kwambiri ngakhale kuti malonda akutsika. Masiku ano, masewera akunja salinso njira yoti anthu azikhala olimba; akhala njira yatsopano yosonkhanitsira mabanja ndi mabwenzi. Pochita nawo ntchito zapanja, anthu amayang'ana kwambiri magwiridwe antchito ndi magwiridwe antchito azinthu. Mwachitsanzo, chophulitsira mphepo chopangidwa kuchokera ku nsalu yapadera chimatha kutulutsa madzi mwachangu kasanu kuposa thonje loyera ndipo imatha kuwuma mkati mwa mphindi 10 mvula itatha. Kuphatikiza apo, imatha kuteteza ku kuwala kwa UV ndi kulumidwa ndi tizilombo.
Malinga ndi kafukufuku, malonda onse padziko lonse lapansi a zovala zakunja anali $ 23.6561 biliyoni mu 2013 ndipo adakwera mpaka $ 33.4992 biliyoni mu 2018. Zikuoneka kuti mtengo wamsika wa zovala zakunja ukhoza kufika $ 47.3238 biliyoni pofika 2023, ndi kukula kwapachaka kwa 7.17 % kuyambira 2017 mpaka 2023.
Kukula kwa msika wa zovala zakunja kumayendetsedwa makamaka ndi kufunikira kwa ogula. M'mayiko omwe akutukuka kumene, kupititsa patsogolo teknoloji yazachuma, kuwonjezereka kwa moyo, zosangalatsa zosiyanasiyana, ndi kuzindikira kwakukulu kwa thanzi kudzalimbikitsa malonda a zovala zakunja. zofunikira, zomwe zimapangitsa kuti msika uwonjezere kufunika kwa zovala zakunja.
Passion Clothing ndi katswiri wopanga zovala zakunja ku China. Amagwirizana ndi mitundu yambiri yodziwika bwino padziko lonse lapansi ndikupanga mitundu yosiyanasiyana ya zovala zakunja zomwe zimalandira chitamando chosasinthika kuchokera kwa makasitomala malinga ndi khalidwe ndi mtengo. Ndikuchita bizinesi kwanthawi yayitali ndi makasitomala ku North America ndi Europe, Passion Clothing imamvetsetsa mmisiri wofunikira wa zovala zakunja ndipo amadziwa zomwe nsalu ndi zabwino zimayendera makasitomala osiyanasiyana. Popanga zida zowononga mphepo, sachita khama pofufuza ndikupatsa makasitomala awo upangiri waukadaulo kwambiri potengera zojambula zawo, zomwe zimalola makasitomala kupeza mbiri yabwino pakati pa ogula.
Zovala zakunja zimagawidwa makamaka kukhala zovala zamasewera komanso zamasewera nthawi zonse. Zovala zamaseŵera zimatanthawuza zovala zakunja zomwe akatswiri othamanga amavala panja. Nthawi zambiri imakhala ndi zofunikira zogwirira ntchito, imayang'ana msika wapamwamba wokhala ndi omvera ochepa, ndipo imakhala ndi gawo laling'ono la msika. Mosiyana ndi izi, zovala zakunja zamasewera nthawi zonse zimayang'ana msika wotsika komanso okonda masewera omwe amakonda masewera. Chifukwa chake, ili ndi omvera ochulukirapo komanso msika wokulirapo, wowerengera 67.67% ya msika wonse mu 2017.
Nthawi zambiri, zovala za amuna zakunja ndizo msika waukulu wapansi. Mtengo wamtengo wapatali wa zovala za amuna ndi wapamwamba kuposa wa akazi, ndipo zovalazo zimakhala ndi ntchito yabwino. M'zaka zaposachedwapa, msika wapansi wa zovala zakunja za amayi wayamba pang'onopang'ono. Chifukwa cha kufunikira kosiyanasiyana, kufupikitsa kosintha kwazinthu, komanso kutsika kwamitengo. Ndi zochitika zapanja zabanja zikukhala zodziwika bwino, msika wa zovala zakunja wa ana udzakhala ndi kukula mwachangu komanso kufunikira kowonjezereka. Pazaka zisanu zapitazi, msika wa amuna wakula kuchokera pa 12.4804 biliyoni ya madola aku US kufika pa madola mabiliyoni 17.3763 aku US, ndi kukula kwapachaka kwa 6.84%. Komabe, tikukhulupirira kuti msika wa amuna wafika pachimake, pomwe misika ya amayi ndi ana ikadali ndi kuthekera kwakukulu, makamaka ku Europe ndi North America. Ngakhale msika wa zovala za amuna ndiwo uli ndi gawo lalikulu kwambiri pamsika, kuchuluka kwa zovala za amayi ndi ana pachaka kukuyembekezeka kupitilira kwa amuna, kufika 7.29% ndi 7.84% motsatana m'zaka zikubwerazi.
Ndi chitukuko cha zachuma, moyo wabwino, ndi kupita patsogolo kosalekeza kwaukadaulo wa nsalu, zovala zakunja zikutchuka kwambiri. Kuphatikiza apo, zovala zakunja zimakhala ndi zatsopano zambiri, mabizinesi apadziko lonse lapansi, njira zabwino zogawira, kukhwima kwa msika, komanso mpikisano waukulu, zomwe zimapangitsa kuti zovala zakunja zizidziwika padziko lonse lapansi.
Pambuyo pa chitukuko, makampani opanga zovala zakunja tsopano ali pa msinkhu wokhwima ndi mpikisano woopsa, makamaka pamsika waukulu wa ogula zovala zakunja, North America. Makampani opanga zovala zakunja makamaka amachokera ku United States ndi ku Europe, zomwe zimakhala zochepa kwambiri m'makampani. Makampani atatu apamwamba ndi VF Corporation, Columbia Sportswear, ndi Arc'teryx.
Ngakhale China idayamba ntchito yake yamasewera panja mochedwa, ili ndi kuthekera kwakukulu kwachitukuko. Monga dziko lachiwiri lalikulu kwambiri padziko lonse lapansi, dziko la China lakhala likukula mofulumira kwambiri kwa zaka zitatu mpaka makumi anayi zapitazi ndipo lakhala likupanga zovala zakunja. Kumpoto kwa America ndi ku Ulaya kulinso ndi chitukuko chokhazikika chachuma, ndipo mafakitale awo a zovala zakunja ndi okhazikika komanso madera akuluakulu ogula malonda.
Chifukwa chokhala ndi moyo wosiyanasiyana, anthu ochulukirachulukira akugwira ntchito zapanja kuti akhale ndi moyo wathanzi, wafashoni, komanso wachilengedwe, zomwe zapangitsa kuti msika ufunike kwambiri pazinthu zakunja. Ogwiritsa ntchito aku US amawononga $ 645.5 biliyoni pachaka pantchito zakunja, ndipo ngakhale pamavuto azachuma, msika wamasewera aku US ukupitilira kukula pafupifupi 5%.
Panthawi yamavuto azachuma, zinthu zamafashoni zapamwamba zimapereka chitonthozo chamalingaliro komanso kukhutira. Kuphatikizidwa ndi "kukonda kugwiritsa ntchito" kamangidwe ka zovala zakunja, makampani amasewera akunja apita patsogolo kwambiri ngakhale kuti malonda akutsika. Masiku ano, masewera akunja salinso njira yoti anthu azikhala olimba; akhala njira yatsopano yosonkhanitsira mabanja ndi mabwenzi. Pochita nawo ntchito zapanja, anthu amayang'ana kwambiri magwiridwe antchito ndi magwiridwe antchito azinthu. Mwachitsanzo, chophulitsira mphepo chopangidwa kuchokera ku nsalu yapadera chimatha kutulutsa madzi mwachangu kasanu kuposa thonje loyera ndipo imatha kuwuma mkati mwa mphindi 10 mvula itatha. Kuphatikiza apo, imatha kuteteza ku kuwala kwa UV ndi kulumidwa ndi tizilombo.
Malinga ndi kafukufuku, malonda onse padziko lonse lapansi a zovala zakunja anali $ 23.6561 biliyoni mu 2013 ndipo adakwera mpaka $ 33.4992 biliyoni mu 2018. Zikuoneka kuti mtengo wamsika wa zovala zakunja ukhoza kufika $ 47.3238 biliyoni pofika 2023, ndi kukula kwapachaka kwa 7.17 % kuyambira 2017 mpaka 2023
Kukula kwa msika wa zovala zakunja kumayendetsedwa makamaka ndi kufunikira kwa ogula. M'mayiko omwe akutukuka kumene, kupititsa patsogolo teknoloji yazachuma, kuwonjezereka kwa moyo, zosangalatsa zosiyanasiyana, ndi kuzindikira kwakukulu kwa thanzi kudzalimbikitsa malonda a zovala zakunja. zofunikira, zomwe zimapangitsa kuti msika uwonjezere kufunika kwa zovala zakunja.
Zovala Zokondandi katswiri wopanga zovala zakunja ku China. Amagwirizana ndi mitundu yambiri yodziwika bwino padziko lonse lapansi ndikupanga mitundu yosiyanasiyana ya zovala zakunja zomwe zimalandira chitamando chosasinthika kuchokera kwa makasitomala malinga ndi khalidwe ndi mtengo. Ndikuchita bizinesi kwanthawi yayitali ndi makasitomala ku North America ndi Europe, Passion Clothing imamvetsetsa mmisiri wofunikira wa zovala zakunja ndipo amadziwa zomwe nsalu ndi zabwino zimayendera makasitomala osiyanasiyana. Popanga zida zowononga mphepo, sachita khama pofufuza ndikupatsa makasitomala awo upangiri waukadaulo kwambiri potengera zojambula zawo, zomwe zimalola makasitomala kupeza mbiri yabwino pakati pa ogula.
Nthawi yotumiza: Jun-20-2023
